Clean bedding

For Your Nesting Era

25% OFF NEW Natural & Organic Bedding Collection

Convertible Nursing & Everything Tee

Your new favorite tee

Enjoy 25% OFF bestselling bump to nursing tops

Organic Cotton Loungewear

Nurture & Nest Collection

baby bump to postpartum

Nursing-friendly, without looking like it

Easy, Effortless

fits for every stage

Better basics for all stages, so you can feel like YOU, always.

Slow fashion for all momkind

Versatile style made to evolve, just like you. Intentionally designed to transition through all stages. Sizes XS-2X

maternity ➡️ postpartum ➡️ nursing ➡️ beyond.

Dynamic, clean 🌱 fashion for all your eras.

More than a basic tee

Everyday, Everyway Nursing Tee

Wear 6+ ways so you can do more with less during every stage. Bump-friendly, spit-up-friendly, nursing-friendly & beyond.

Wash, wear, repeat.

just in

Italian Leather Sneakers

Meticulously crafted from supple Italian leather, our sneaker collection is where modern style meets centuries-old shoemaking traditions.

mother earth & people first

Our Sustainability Efforts

We now use GOTS-certified organic cotton in most of our collection.

Certified Organic Cotton matters. Produced according to organic agricultural standards, it supports healthy soils, ecosystems, and people by banning the use of chemical pesticides, synthetic fertilizers and GMOs. By choosing organic cotton products, you're making a positive impact on the environment and the farmers who grow it. Compared to conventional farming, organic farming results in cleaner air, better soil, safer farming practices, and keeps toxins out of the finished product. 

We work with Fair Trade Certified factories, including Rajlakshmi Cotton Mills in Kolkata, India. Rajlakshmi was the first factory in the world to achieve Fair Trade Certification under Fair Trade USA's new Fair Trade Standard for Apparel and Homes Goods.